“What do you think about my startup idea?” That’s a tough question to answer because it doesn’t matter what anyone thinks except your customer. If they like it enough to buy from you at a price where you can make money, then it’s a great idea. If they aren’t, then it’s not. The academic term …more

It’s harder to find a good customer than it is to build a good product Do you agree that this statement is true? I hope by the end of this episode that you’ll feel liberated and empowered by this mental model. As you’re going to hear in this episode, I believe cost of customer acquisition …more

Dennis Burck Michael McFall describes himself as an everyman CEO. He doesn’t have an MBA or a yacht. Mastering things like paradigm shifts or leveraging assets are not in his general wheelhouse of small business necessities. “I’m just a normal dude from Milford, Michigan,” he said. “There is no magic. It’s all the fundamentals and …more

Selling to companies is different than selling to consumers Consumers (you and me) have very complex and sometimes irrational buying behavior, but companies are motivated by just two things: 1) Increase revenue, and 2) Cut costs The fact that they have these straightforward goals makes it easier to understand how they make decisions. Unlike consumers, …more