There are a million things you have to do when you start a company And everybody is going to have advice for you. Do you have IP? Have you hired an accountant? Did you see there’s a company in the Valley that is doing that same thing now? It doesn’t stop, and it’s overwhelming. Your …more
The world is full of great business ideas. But your time on earth is finite so you have to make choices about where to invest your time. Your career might last fifty years and if it takes ten years to build a company then you’re not getting too many chances. But if you don’t go …more
Almost nobody wants to be a salesperson. The stereotypical salesperson is pushy and annoying. So it will probably be disappointing when I tell you that If you don’t sell, then your startup will fail. And really this is true for any ambitious person in any profession – even if you work in a big company, …more
Marketing is just a giant math problem Well not completely – I just read that Kylie Jenner’s phone is the entire marketing department for her billion dollar cosmetics company. But that’s not normal. All of the other startups out there can make better investments in marketing by testing and tracking and adjusting along the way. …more