You should only build products your customer wants to buy. So what strategies do the best companies use to make sure they do that consistently? I know that sounds really obvious but startups forget all the time. There’s so much to do you just get turned around. In class we talk a lot about customer …more
Problems have more than one solution When you’re starting your company you’re going to be excited. You’re going to have a vision for what the company will do and what will make it special. You’ll start pitching the idea and becoming more and more invested in that vision. Startup mythology will encourage you to believe …more
Recently, on my birthday, I had a profound experience. A BIGGBY COFFEE owner-operator (franchisee) had requested a sit down. “I need to clear the air,” he told me during a call the day before, “Using the ‘F’ word last week was upsetting to me, my wife and some of my people.” I agreed to get …more
FOX 17 in West Michigan interviews BIGGBY COFFEE Co-CEO and Grind Author Michael McFall in advance of the business book’s release.